As a business owner or marketer, staying on top of your social media strategy is crucial. One effective way to do this is through a social media audit. A social media audit is a comprehensive review of your company’s presence on social media platforms, including an analysis of your activity, followers, and engagement. By conducting a social media audit, you can identify improvement areas, eliminate ineffective tactics, and develop a more successful strategy moving forward.
But where do you start? And how often should you conduct an audit? NetbaseQuid, a leading social analytics company, has the tools and expertise to help your business navigate the world of social media and achieve its goals.
What is a social media audit?
An audit involves reviewing and analyzing your company’s social media accounts, including your activity, followers, and engagement. It’s an opportunity to assess the effectiveness of your current strategy and identify areas for improvement. The purpose of a social media audit is to:
– Assess the effectiveness of your current strategy by examining metrics such as followers, engagements, and conversions.
– Identify areas for improvement. For instance, your followers are more active on certain platforms than others.
– Eliminate ineffective tactics, such as posting too frequently or needing to be more engaging with your audience.
– Develop a more successful strategy moving forward to aid in achieving your business goals.
How often should you conduct an audit?
Your audit frequency will depend on your business’s size and activity level. Conducting an audit once a quarter (every three months) is a good starting point for most businesses. This allows you to stay on top of any changes or trends in the social media landscape and make necessary adjustments to your strategy. Also, if you’re launching a new product or pushing a large campaign, it’s important to assess the success of your efforts with an audit.
Consider conducting an audit more frequently if your business is particularly active on social media or has a large following. On the other hand, if your business has a smaller presence on social media, you can get away with conducting an audit once a year. Also, if you’re launching a new product or pushing a large campaign, it’s essential to assess the success of your efforts with an audit.
What to look for during auditing
During an audit, you’ll want to consider the following:
Your activity: How often are you posting on each social media platform? Are you posting consistently or sporadically? Are you using a variety of content types (e.g., images, videos, blog posts)? Such questions will help you assess the effectiveness of your current activity strategy.
Your followers: How many followers do you have on each social media platform? Are you gaining or losing followers over time? Who are your followers (e.g., demographics, interests)?
Your engagement: How much engagement are you getting on your posts (e.g., likes, comments, shares)? Are you getting more or less engagement over time? What types of content tend to get the most engagement?
Major red flags to look out for
During your audit, be on the lookout for the following red flags:
– Declining followers: If you’re losing followers over time, it may be a sign that your content is no longer resonating with your audience.
– Decreasing engagement: Similarly, if you see a decline in engagement (e.g., likes, comments, shares), it could be a sign that your content is no longer interesting or relevant to your followers.
– Inconsistent posting: If you’re posting inconsistently or need to post more, it can be difficult for your followers to stay engaged with your brand.
How to analyze the results of your auditing
Once you’ve completed your audit, you’ll want to analyze the results. This involves looking at your metrics (e.g., followers, engagements, conversions) and identifying patterns or trends. From there, you can determine what areas are working well and which ones need improvement.
Regular social media audits can help you stay on top of changes in the social media landscape and ensure that your strategy is still effective. During your audit, look for any red flags, such as declining followers or decreasing engagement. And remember to analyze your audit results to help you identify areas for improvement and develop a more successful strategy moving forward.